NE Wisconsin in need of volunteers

The Northeast Wisconsin chapter of Big Brothers Big Sisters is in need of volunteers, and NBC26 provided a nearly three minute segment to promote the organization.  The package featured 'Big' Deb Gussert and 'Little' Isabelle Charlier, who will be receiving the award for "Match of the Year" later this month.  Following the package, the anchor explained that more than 100 children are on a wait list for mentors.   In addition, a new mentorship organization was created for middle school and high school students because 6,000 students are in danger of not graduating.  

The article read as if it were a press release from us, which was a great form of earned media to promote the organization.

Do you have a similar story of Big Brothers Big Sisters impacting your community? Let us know in the comments below!